With over 350 million active users, Twitter is one of the world’s most popular social…
Social media has been a popular marketing channel for major brands looking to connect to their consumers. Brands of all landscapes, including law firms, utilize a social media marketing strategy to build their brand awareness and gain traction with new clients.
While the numbers of law firms using social media are increasing, according to an American Bar Association survey, 20% of firms still don’t have a social media presence.
Still on the fence? Here are four reasons why social media is a good move for your law firm.
1. Improves Your Brand Awareness
Creating a presence on social media helps you and your firm get your message in front of the right audience and increase your brand awareness. The bottom line is your target audience is spending more time on social media. Consumers of all ages are on social media platforms, so positioning your brand on the social media platforms that your target audience uses is key to growing your law firm’s brand awareness.
2. Attracts New Leads
Social media is a highly effective tool for law firms to utilize to attract new clients. The American Bar Association found that 35% of lawyers who use social media professionally have been able to gain new clients as a result. Leveraging paid social media is one decisive way to generate new leads through your social media content, especially when you create highly targeted content to meet a specific audience need.
3. Helps Boost Your Search Engine Optimization
Social media can be a powerful asset for improving your search engine ranking. Google and other search engines are increasing content from social feeds into search results, so having a social media presence can lead to a higher chance of visibility on a search engine. A social media page with developed content can also contribute to overall online visibility and increase traffic.
There continues to be a strong correlation between social signals and ranking position. In short, it’s worth it to build your audience on social media, drive more traffic to your website, and potentially get higher search engine rankings for your efforts.
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4. Opportunity to Educate Your Clients
Social media has been effective for attracting prospective clients because it helps you showcase your expertise. You can use it to share valuable information that will help you prove your credibility and win your target audience’s trust. Most people who are struggling with a legal issue are looking for answers and some reassurance. While you don’t need to provide your services gratis online, you can establish yourself as an authority in your field and gain potential clients’ trust.
Having a solid social media presence provides your law firm with many opportunities to engage potential clients. Law As a Business (LAB) can help your firm reach its marketing goal with a social media strategy that works.
Engage with clients using social media marketing.
During this free recording, we will discuss how certain tools work hand in hand to drive traffic to your website and keep your law firm top of mind with your potential clients.