A new year brings changes to the legal industry with new marketing trends to get…
In our digital-savvy world, so many people are researching online and comparing all their options. If it’s difficult for people to find your law firm online, you’re most likely losing out on potential leads. Utilizing the proper marketing strategies can be a significant benefit for attorneys and help attract your next client.
What is SEO?
Search engine optimization (SEO) is a marketing strategy of planned placement of target keywords into website content (web pages, blogs, and landing pages) to boost the website rank to appear at the top of a search engine result, like Google. The higher the search engine algorithm measures a web page content for having relevant keywords, the higher it will rank when a user searches for that specific keyword.
How does SEO Work?
In this dance between your website and search engines, the search engine aims to provide the best services for the searcher. This combined effort means your website needs to deliver quality content with keywords that correlate to what the user types into the search bar. Search engines will scan, aka crawl, different websites to better understand what each site is about and its relevance to the phrases being searched.
To get your content in front of the right audience, you want to try to optimize the content on your website with keywords or phrases so that, when searched, your law firm’s website appears as a result for anyone actively searching for phrases relating to your business.
What Are the Benefits of SEO for Attorneys?
SEO can power your law firm’s website to rank higher in a search engine, which in turn helps bring more potential clients to your website who are interested in your legal services. If your website’s SEO is strong, then your law can benefit from greater online visibility, website traffic, brand awareness, improve website design and functionality, and outrank your competition.
Increase Online Visibility and Website Traffic for Your Firm
Your SEO efforts help improve your online visibility and gain more web traffic. Optimizing efforts can help your firm appear first in a search result and can lead to more website clicks or calls to your office. When your law firm utilizes the right keywords, your business can appear at the top of a search result which continually boosts your online presence and can lead to more website visitors.
Boost Brand Awareness
Utilizing SEO methods to rank higher on a search engine boosts your firm’s brand awareness. Potential clients that search for related legal services and see your law firm’s website ranking highly are more likely to trust your business over a competitor. Investing in SEO can build brand recognition locally or even help your firm expand to a national level.
Improves the Functionality and Design of Your Firm’s Website
The functionality and design of your website are the first impressions for many potential clients. A robust website design with functional navigation can benefit both SEO and user experience. Websites that don’t provide quick access to information, whether due to long load times or menus that are not easy to navigate, are given lower ranks in a search engine result. Investing in the best web design practices for your law firm’s website will, in turn, improve your SEO
Establishes Your Firm’s Credibility
Your SEO efforts showcase to your target audience that you can help problem-solve or provide valuable information to educate them on specific law topics by providing your visitors with keyword-optimized content. Credibility doesn’t happen overnight, building trust takes time, and the right strategy can help foster a good reputation and higher ranking.
Gain a Competitive Edge in Your Local Market
As an attorney, you probably know how competitive the legal field can be in your local area. SEO can make your firm more competitive and help outshine other firms in your market. There are only so many spots available in the search. If you aren’t in the top 3 results, click-throughs to your website decrease significantly. SEO works to optimize your law firm’s website for your target keywords and can lead to outranking your competitors in your area.
If you’re ready to utilize SEO for your law firm, Law As a Business (LAB) Services can help. We work with elder law and estate planning firms on all aspects of SEO, from web design to content strategy.
Take their marketing strategies to the next level.
Posting relevant content, maximizing SEO, keeping your website current, and managing email campaigns can be overwhelming. Having an integrated marketing strategy will increase your return on investment and give the marketplace a clear picture of the services you provide. Your message can impact potential clients and referral sources with an integrated marketing strategy. We’ll show you how.