Social media has become an indispensable tool for law firms to connect with their audience…
Social media platforms are easily accessible from our phones, computers, and tablets. We are consuming content as quickly as it goes live. If your firm isn’t getting digitally savvy and using social media, you’re missing an opportunity to reach your target audience and gain new leads.
Numerous social media platforms work to meet specific brand marketing goals in today’s digital world. Some powerful social platforms include Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, Snapchat, and so many more, but how do you determine which platforms will help your business?
↠ Blogging and Social Media Drive Traffic ↞
Which Social Media Channels Should Law Firms Choose?
Whenever someone needs expert legal advice, most people turn to the Internet. That means social media marketing for law firms is vital and it may be how you introduce yourself to potential clients in many cases. The trick to getting the most out of your social media strategy is knowing which platforms are worth your time. So, which social media platforms are best for your law firm?
Facebook is a social networking site that makes it easy for users to connect and share with family, friends, and even businesses online. Your law firm can use Facebook to post business updates, educational information, and content promoting your practice areas.
Not only can your law firm use Facebook as a platform to share legal advice, but it can also be a place to showcase your thought leadership and position yourself as a trustworthy legal source. Utilizing Facebook advertising can also take your firm’s Facebook presence to the next level by sharing content with a highly targeted audience.
LinkedIn is considered a professional networking platform, but the platform also offers several unique advantages over other social networks worth considering in your digital marketing strategy. LinkedIn users are career-driven and understand the importance of professionalism to meet life’s milestones, including legal advice.
A significant benefit of LinkedIn is the opportunity to advertise on the platform using advanced targeting options. When launching a LinkedIn ad campaign, your firm can get extremely specific with the audience you wish to target. This niche targeting level allows your law firm to narrow your audience down to those who matter.
Twitter, a text-based social platform, can be useful for real-time organic advertising, a source of legal news, and a networking source. While a 280-character limit for Twitter’s tweets may seem restrictive, this encourages you to get right to the point and cut the fluff.
Using Twitter is a way for a law firm to demonstrate its knowledge in an area of practice and to connect with potential clients. Twitter also utilized hashtags that link to relevant content, which a law firm can promote their tweets. Twitter allows your law firm to share helpful information and establish authority.
YouTube
YouTube is a video-sharing website with over 1 billion users dominating visual-centric social networks. In today’s digital world, video is considered one of the most potent forms of online communication.
One of the many benefits of YouTube for a law firm is that it humanizes your practice. Videos allow your attorneys to present educational information with personality and bring value both to your firm and your viewers.
Google My Business
Google My Business is a platform designed to help businesses reach customers and clients. When someone googles the name of your practice, your Google My Business page will show a prospective user your contact information, website, hours, and Google reviews.
Google My Business offers many benefits for law firms. It can increase your visibility, strengthen your brand, and establish trust with prospects. Your Google My Business page can also help boost your local SEO ranking. Local SEO involves pushing your law firm to the top of the search results for your local area.
>>> Social Media Marketing Checklist <<<
LAB Services Can Help Make Social Media Work for Your Firm
Having a solid social media presence provides your law firm with many opportunities to engage potential clients if used correctly. Law As a Business (LAB) can help your firm reach its marketing goal with a social media strategy that works.
Key Elements to Improving Your Prospect Pipeline
During this video, we will discuss the key elements to consider when mapping out your prospects’ experience before they ever put a foot in your door (or Zoom meeting room). You will learn easy to apply insights that will change how people are introduced to the legal solutions you provide to your community and increase your bottom line.
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