Kevin P. Camden is the owner of Camden Law Office in Downers Grove, Illinois. His…
Over time, traditional marketing tactics have become less effective, and content marketing is one way to stay ahead of the curve. Creating a strong content marketing strategy can be very beneficial for businesses, including law firms.
Content marketing has clearly shown to deliver success by providing your audience with valuable, relevant, and consistent content.
What is Content Marketing?
Content marketing is a strategic marketing approach that delivers informative content to your target audience to attract and retain an engaging relationship to drive a potential client to make a profitable action. Content marketing is at the center of successful digital marketing campaigns that utilize content like blogs, downloadable assets, videos, and more.
Your audience wants good content that helps them make the right decisions, but they don’t like hearing a sales pitch. Consumers are less responsive to traditional advertising and old-school sales tactics, valid for both business-to-consumer (B2C) and business-to-business (B2B) customers. Content marketing allows a business to foster a connection with its audience and drive its audience’s decision-making results.
What are the Benefits of Content Marketing?
Generate New Leads
Your law firm, along with all other businesses, is always looking to generate new leads, and content marketing can help. When a potential client views your content, they’re more likely to be engaged in your services or business in the future. The addition of a call-to-action (CTA) directly placed with your firm’s content can help generate new leads for your practice.
Build Trust with Your Audience
No matter your business size, content marketing builds trust and establishes thought leadership in your law firm. Providing your audience with content that is valuable and informative demonstrates your credibility. If potential clients discover answers to their legal questions from your content, they’re more likely to trust your business and reference your law firm for their needs.
Increase Audience Retention
Content marketing can create a positive experience for your target audience and compel them to revisit a business for more relevant content. Valuable content is your law firm’s opportunity to catch potential client’s attention and consistently reinforce a positive brand impression for your law practice.
Strong Social Media Traction
Utilizing content marketing tactics on your social media channels can increase your engagement with your social followers. Posting quality content can help your law firm gain traction on social media and reach your audience where they’re interacting the most online.
Improve Conversion Rate
Each time your firm publishes content, it influences conversions. Your audience is more likely to find your law firm credible and take action once they have read your content. Utilizing high-quality, consistent content improves your audience’s engagement with you and gives them the information they need to make an educated decision for their legal matter.
Enhance Your SEO
Content improves your firm’s search engine optimization and overall online visibility. Your firm’s content is a critical factor in helping your business appear on a search engine. New, relevant content thrives on search engines and improves your firm’s search result. The more content you have on your website, the more a search engine has to crawl and index your website.
Ready to start a content marketing strategy to meet your goals? Law As a Business (LAB) Services can help. We work with elder law and estate planning firms on all aspects of content marketing, including practice area specific content marketing tactics for your business.
Learn how sharing relevant content on your website is beneficial for you and your visitors.
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