The “new normal” of pandemic life has created many shifts in the legal industry, one…
Having a web design that is thoroughly planned out to align with your brand is very important for businesses, including law firms. Many factors, including strategic web design, make up your business’s online presence. Building a robust web design is the first step in growing your business.
What is Web Design?
Web design is the process of planning, conceptualizing, and arranging content visually that is intended for the Internet. Visual web design elements consist of colors, fonts, website copy, layout, shapes, images, and icons. Some of the functional elements of web design include navigation, page loading speed, animations, user interactions, site structure, and responsive web design on multiple devices.
There are three critical reasons for a law firm to incorporate excellent web design into your business’s website.
Your Website is Part of Your Brand Identity
It is a common misconception that your branding is just your logo. Branding consists of all visible parts of your company, which includes your website. Everything about your website, from the color scheme, messaging, icons, buttons, graphics, and images contribute to the general look and feel and should reflect your brand identity.
Your Website Makes a First Impression
The public’s first impression of any business, including your law firm, matters. It is common for potential clients to search for businesses online, checking out their website and online reviews before committing to a partnership with that business. If your website is hard to navigate or does not offer the right information to potential clients, it could lead to a missed opportunity for future business. And if a first-time client’s experiences are negative because of too much or too little information, poor layout, and even broken links or a 404 Error, they are likely to reduce their involvement with your law firm. Having a high quality web design can help you avoid these types of disappointing scenarios.
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Your Website Promotes Search Engine Optimization
Your law firm’s website produces many positive opportunities for your business’s overall online performance. One significant benefit of your website is that is can boost your search engine optimization, also known as SEO. Improving your SEO leads to your law firm’s website’s ability to appear at the top of a search based on specific keywords. If your law firm’s web design incorporates strategic keywording based on your practice areas and services, this can enhance your website’s SEO and ultimately create new leads from an Internet search.
A website with excellent web design makes it simpler for new and current clients to search, discover, and contact you for their legal matters. Law as a Business (LAB) can help your firm build a website from beginning to end with functional web design solutions. We work with elder law and estate planning firms on all aspects of website development for your business.
Access a free marketing webinar!
You know marketing is an important element of your law firm’s business plan but how do you manage all the moving parts? Posting relevant content, maximizing SEO, keeping your website current, and managing ad campaign can be overwhelming. Having an integrated strategy and managing each of these moving parts will increase your return on investment and give the marketplace a clear picture of the services you provide.