A law firm’s clients represent the success of a business. The more your firm can…
Lead generation is a marketing strategy that fosters potential client’s interest in a business’s product or service to develop a customer relationship. Generating leads is important for any type or size of a business because the ultimate goal is the turn a lead into your next sale.
There are many ways for a business to generate new leads. The key is to test and modify to make lead generating tactics work for your specific customer and your business. Below are five strategic ideas to generate new leads for your law firm.
1. Optimize Your Website
Online lead generation efforts begin with your website. Traffic to your website from Google, social media, or even word-of-mouth promotes your business to new and existing leads. If your website is not optimized, visitors may visit your site without taking any action. Optimizing your website to generate new leads usually requires capturing user’s contact information – like with a free download – that will lead them into the sales process. If your website follows best practice optimizing methods your firm is one step closer to generating leads.
2. Create Valuable Content
Consistent content that brings value to a consumer can be a lead generator. Content also builds search engine optimization (SEO) for your website. Content can be utilized as a lead-driving tool in many ways. For example, if specific content is accessible through a form, your business can collect lead information in exchange for access, which gains your business a lead in a specific area you are marketing. Content such as blogs, videos, and downloadable assets also positions your law firm as a knowledgeable and trusted business for potential client’s needs.
3. Utilize Facebook Ads
One of the most powerful tools for driving leads is with Facebook advertising. Utilizing Facebook for your law firm can promote your services and build your brand awareness. On Facebook, your firm needs to pay to play, meaning your business needs to invest to reach new leads. Facebook ads allow your business to reach quality leads with specific targeting options, including location, age, gender, interest, and more. To make your Facebook ad successful, you should advertise content that connects to your target audience and push users to click through. Utilizing best practices and following your data can help make your Facebook ads successful and drive qualified leads to your website.
4. Implement Email Marketing Campaigns
Email marketing is a great way to nurture leads. There are many types of email campaigns that your law firm can implement to drive leads. Email campaigns can help your business build a more personal connection to your audience. Email marketing campaigns can continue for weeks or months, keeping your law firm top of mind as you continue to provide them with useful information or opportunities to engage. Email campaigns can provide links to educational website content or a call-to-action to move a lead further through the sales cycle.
5. Offer Promotional Discounts
Promoting a unique offer to leads is one method to transition a lead into your next client. This strategy is a great way to qualify potential leads and determine whether they are a good fit for your firm’s services. A common example is a discount encouraging the lead to take the next step and become your new client. There are many creative and effective ways your law firm can incorporate promotional offers into your business’s marketing strategy to drive leads.
Every business needs to generate leads. If your law firm is looking to explore lead generation strategies, Law As a Business (LAB) Services can help. We work with elder law and estate planning firms on all aspects of marketing to help your firm grow.
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Create an effective email campaign.
During this recorded webinar we will discuss some preliminary steps you’ll need to accomplish before getting started with a full blown email campaign. We will cover how to efficiently store contact information, utilize common email programs and write compelling copy.