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Any law firm can understand the importance of gaining new clients, but earning their long-term loyalty is key to building a business. Growing brand awareness and earning your target audiences’ trust is no easy task for any law firm. Taking the steps outlined in this article can help you to build a strong relationship with your clients through understanding, trust, and communication, landing your firm as their lawyer for life.

Understand Your Clients

Understanding how your expertise in a specific practice area can meet your client’s legal needs is key for creating a long-lasting client relationship. One of the most important things you can do to expand client relationships is to be a better listener. A client that feels like they are being heard and their needs met will feel confident your firm’s ability to meet their current or future legal needs.

How to Market and Grow Your Elder Law Practice 

Build Trust

As a lawyer, trust is a major pillar of your relationship with your clients. At the start of any relationship, trust must be earned on both sides. A law firm can demonstrate trustworthiness by aligning with client expectations and showcasing your credibility in needed practice areas. Clients are sharing personal legal issues with your firm and investing in your expertise to navigate the legal landscape. Building client trust means being on your client’s side to ensure their legal needs are met by your efforts.


Strong communication is a common challenge lawyers face in maintaining client relationships. The attorney-client relationship must be built on the foundation of mutual understanding of your client’s legal needs. Being clear, responsive and timely are key to fostering a long-lasting relationship with your clients. Establishing an open line of communication and keeping in touch with a client during every stage of their legal matter is extremely important. This also helps your client feel more engaged with their case, answering questions in advance that may arise down the road.

>>> The Secrets to Implementing a Maintenance Plan That Clients Value <<<

Free Business and Marketing Resources

Access a free marketing guide!

Law as a Business can give you the tools your firm needs to foster long-lasting relationships with your clients. We work with elder law and estate planning law firms on all aspects of marketing to help law firms meet their business goals. Download this free marketing guide and learn how to leverage relevant communication channels and tools, connect with assisted living facilities and nursing homes, and how to nurture your professional network.