Marketing consistency is key to success. There are three things you can do now to bring in more business. “What can I do to get my phone to ring?” This is typically what attorneys contemplate most. There’s a constant conversation around return on investment when it comes to marketing and getting clients in the door. Where’s the magic bullet?
We see that the “magic bullet” lies in the consistency in marketing. If you aren’t consistent, you miss so many opportunities. The success of it all is like the proverbial iceberg: No one sees the struggles below all that lies at the top of “success.” And the attorneys who are the most successful with their marketing make it a process–from campaign launch, to follow up, to reviewing analytics and adjusting what isn’t working.
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