Use content to jumpstart your marketing plan
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Many small practices do not have an in-house marketing professional, and the marketing duties inevitably fall to the attorneys or legal support staff. Unfortunately, marketing was not taught in law school between civil procedure and contracts.
Nevertheless, the attorneys and support staff in the firm are left to their own devices to create and implement marketing strategies. This can be a dizzying world for the untrained and lead to a poorly executed strategy with minimal results.
There is no better place to start than gaining a better understanding of the power of content. Content marketing is a proven approach that helps a law firm build trust within their community while providing information critical to potential clients and referral sources. Every law firm’s marketing plan needs fuel to help it gain momentum. High-quality content can be that gasoline.
Erin Dupuis, Law As a Business Account Manager, discusses how to jumpstart your marketing efforts using a content marketing strategy. We will explore tools and techniques designed to help individuals in the legal industry who are also responsible for their firm’s marketing.
Who Should watch this video: Attorneys and staff responsible for marketing the firm without the support of an in-house professional.
Duration: 44 minutes