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Stay top of mind for legal services

How to Create an Effective Email Campaign

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Email campaigns are a great way to stay in touch with your referral sources and clients. It is also an excellent tool to keep those potential clients in the loop that had an initial consultation but weren’t ready to move forward at that time. These campaigns are inexpensive (free) and fairly straightforward to do yourself.

Unfortunately, most companies have figured this out and email marketing has saturated most inboxes. In order to stand out you must have a comprehensive strategy providing consistent and relevant information to your target audience.

During this recording we will discuss some preliminary steps you’ll need to accomplish before getting started with a full blown email campaign. We will cover how to:

  • Efficiently store contact information
  • Utilize common email programs
  • Write compelling copy

Learn more about this important channel of communication and how it can help you stay top of mind for legal services in your community.

Who Should watch this video: Attorneys and staff interested in implementing email campaigns to stay top of mind.

Duration: 60 minutes