Audit and improve your digital presence
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Regardless of how well you know the law, you must get the word out to your community that you can help them solve their legal concerns. Your digital marketing is essential to building trust with potential clients, current clients, and referral sources. Just like your own health, it’s important to check in on your digital marketing presence regularly to ensure it’s running at its full potential.
Kevin Zepf, Law As a Business Creative Services Manager, walks through the elements of a healthy marketing strategy and how to assess your own online presence. He will show you how to evaluate your marketing efforts to determine what is working and, just as importantly, what gaps need to be filled.
Who Should watch this video: Attorneys and staff at small firms seeking to audit and improve their digital presence.
Duration: 48 minutes