Promoting Your Law Firm on Twitter

With over 350 million active users, Twitter is one of the world’s most popular social media platforms. Despite its popularity, it is underused within the legal field. Making Twitter part of your law firm’s digital marketing strategy can help you promote your law firm on one of many engaging social media platforms that are free and easy to use.

Learning from Others

If you are new to Twitter, you will first want to learn how others in your field are using it. Start following your peers and competitors to see what they post and how they interact with their followers. You can also see what types of tweets are most engaging. By monitoring the ways your competitors use Twitter for marketing, you can create counterstrategies.

As a law firm, you should follow local, state, and federal offices, such as the Department of Justice, as well as politicians who have influence in your area. You can also follow your state and local bar associations. These people and departments offer ideas for topics you can tweet about, and reposting tweets from these sources can help boost your visibility.

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Keeping It Local

Since Twitter allows you to filter tweets by location, you can reach out to potential clients in your area. By monitoring certain hashtags, you can find people who may be looking for your services. For example, you can find people who may need an elder law attorney by monitoring relevant hashtags, such as #eldercare, #seniorcare, and #medicaid. Hashtag use, like keywords, have best practices. Choosing more than five hashtags could negatively impact searches and tweets, so choose them carefully to get the best results.

Showcasing Thought Leadership

An excellent way to build trust and credibility with your Twitter audience is to establish yourself as a thought leader. Thought leadership content can affect potential clients more than any other form of content marketing. People want to know that you are at the forefront of your field. Sharing interesting, forward-thinking material with your audience builds credibility for you and your law practice.

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Interacting with Others

Unlike the one-way nature of traditional modes of communication, social media is about interacting with your audience. Every time you post original content, retweet an existing post, or comment on someone else’s post, you are interacting with others. These interactions increase your exposure and show up on your followers’ timelines. Increased visibility helps put your law firm in front of more potential clients.

Tweeting to Promote Your Law Firm

You can attract new clients by learning from others in your field and creating content relevant to your local audience. Showcasing your thought-leadership skills and interacting with others will build credibility with your audience and boost their confidence in your legal abilities. Naturally, this leads to business growth.

If you need help getting started with Twitter and managing your Twitter account, you can hire a marketing agency, such as Law As a Business (LAB), that specializes in all aspects of marketing and communications for law firms.

Evaluate your firm’s digital marketing efforts.

Digital marketing is essential to building trust with potential clients, current clients, and referral sources. Just like your own health, it’s important to check in on your law firm’s digital marketing presence regularly to ensure it’s running at its full potential. Watch this video to learn the elements of a healthy marketing strategy and how to assess your firm’s online presence.