Many people view LinkedIn as a platform primarily for job seekers to network and find…
It may surprise some of us that Facebook, also known as Meta, can be used for more than just staying in touch with people we know and posting about vacations. Facebook is also a valuable platform for businesses of various sizes and types.
Nearly three billion people use Facebook each month. While you don’t need to reach all those people, you can connect with the ones that fit your audience profile within your area. When you promote your law firm on Facebook, you can inform people about your firm, the services you offer, and upcoming events.
Goals for Your Firm’s Facebook Page
There are many ways you can use a Facebook business page for your law practice. Think about how you want to use your page by keeping three goals in mind: relevancy, value, and engagement.
- It’s important to keep your content relevant to your law firm and the areas of law you practice.
- The content should provide some value for your audience, something educational or of interest to them.
- The content must be engaging so that the viewer is drawn in and, hopefully, will contact you about how you can help them.
An easy way for you to build up your firm’s Facebook page is by repurposing content you have created or found. This can include blog posts, podcasts, and videos. You can use material you have posted elsewhere, for example, on your website. You can also share material you have found online that is relevant to your practice. Legal news, such as changes in federal and state laws that may affect your area of expertise, are good topics for posting. Changes in relevant laws could be a great reason for your clients to book appointments with you to update their legal strategies.
Behind the Scenes
Sharing posts about what goes on at your law firm can add a personal touch. Some examples of behind-the-scenes posts are sharing photos of office pets or announcing the hiring of a new staff member. These types of posts will help show you and your firm as approachable and desirable t new prospects. You can also announce and promote events, such as presentations and workshops you will be hosting for new and existing clients.
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Consistency and Results
Keeping your firm’s Facebook page consistent in appearance and tone with your firm’s website and other marketing materials will help build a stronger brand presence. Another aspect of consistency is the frequency of posting content. Make it a habit to post at least once or twice monthly if you have plenty of material to use. You probably don’t need to post something every week; just create a scheduled routine for you or your staff to follow.
Something that can be easy to overlook is keeping essential information, such as office hours, location, and website address, updated on your Facebook page. Make sure to update all your public-facing platforms anytime essential information about your firm changes.
You can track the performance of your firm’s Facebook page in different ways. By monitoring how various posts and strategies are received and the types of interaction, you will know what works best for your intended audience.
Help with Your Facebook Page
If you don’t have the time or interest to manage a Facebook page and post consistently, there are ways to get help. Marketing agencies, such as Law As a Business (LAB), specialize in all aspects of marketing for law firms, including social media management. Contact LAB today to find out how they can help you market your law firm successfully.
Learn how to increase the value of your law firm!
There is a right way and a wrong way to build and then exit a law practice. Join us on September 21 for a free webinar and learn the steps you should take to create value within your firm and increase desirability to a potential buyer.