Marketing 101: Digital Marketing

Today, Internet access is highly accessible and the number of people going online continues to increase. According to Pew Research, “constant” Internet usage for adults has increased by 5% in the last three years.

Marketing is about connecting with your audience in the right place and at the right time. In today’s Internet-driven world, that means your law firm needs to meet potential clients where they are already spending time: on the Internet.

What is Digital Marketing?

Digital marketing refers to any form of marketing effort that exists online. Your law firm can leverage digital channels to build your brand awareness with new leads. Some digital marketing channels your firm can utilize includes social media, search engines, email platforms, and websites to connect with your current and potential clients.

↠ Assess the Health of Your Online Presence ↞

Why is Digital Marketing Important?

In our tech-driven world, digital marketing allows your law firm to reach a larger target audience than traditional forms of marketing. Digital marketing allows your firm to target specific prospects who are most likely to engage with your law firm’s services. Also, digital marketing is more cost-effective than traditional marketing methods and enables your firm to measure marketing success daily and shift to fit your law firm’s needs.

How Does Digital Marketing Benefit Your Law Firm?

Digital marketing can benefit businesses big and small by giving access to the mass market at a tangible price. Digital marketing allows for your law firm to personalize your marketing efforts to reach new leads.

Your law firm’s digital marketing efforts are also trackable, which is beneficial for your firm to understand how effective your campaigns are on online channels. Your law firm can obtain detailed information about how leads use your website or respond to your digital advertising. Digital marketing can also improve conversion rates for your websites. There are many aspects of digital marketing that have the potential to benefit your law firm and lead to your next client.

Types of Digital Marketing Your Firm Can Use

Your law firm can use many digital marketing tactics to attract potential clients to your legal services.

Search engine optimization (SEO) uses keywords and online strategies to rank highly in search engine result pages. Utilizing SEO in your firm’s digital marketing efforts can help build your law firm’s online presence.

Content Marketing is creating content to grow your firm’s brand awareness, website traffic, and lead generation. Posting relevant content like educational blog posts, social media posts that link to your website, webinars, and videos will help advance your law firm.

Social Media Marketing is promoting your law firm’s brand and your content on social media channels. You can use social platforms for social media marketing, including Facebook, Twitter, LinkedIn, Instagram, and more.

Pay Per Click (PPC) is a method of driving traffic to your law firm’s website by paying a publisher every time your ad is clicked. Utilizing paid media allows your firm to target the right potential clients for your business and ensure that your firm’s content engages with the correct audience.

Email Marketing communicates and nurtures a relationship with your target audience. Often your firm can use email marketing for promoting content, events, as well as for directing your audience toward your law firm’s website.

>>> Create an Effective Email Campaign <<<

If your law firm isn’t utilizing the power of digital marketing to grow your practice, then you’re missing out on an effective marketing strategy. Law As a Business has the marketing tools your business needs to succeed. We work with elder law and estate planning firms on all aspects of digital marketing for your business.

Let’s put together a digital marketing strategy!

Gain access to a free digital marketing strategy guide and start marketing to your prospects in a less obtrusive way, by meeting them where they are, online. All of these digital marketing strategies work hand in hand to help you grow and nurture your contacts and referral sources.