Redesigning a law firm's website can reap many benefits, but it can be tricky to…
Now more than ever, your potential clients are going to the web to find their legal representation. To connect with this audience, your law firm needs a website easily found online and optimized for the modern user’s expectations.
Why Does Your Firm Need a Legal Website?
A website makes it easier for you to reach the right potential clients who frequently spend their time online. It can be significantly more efficient than many other forms of traditional advertising if done correctly. Your target audience will engage with your firm’s website differently from traditional forms of advertising. It can be optimized with new information at any time, and this information can engage potential clients when the content is relevant to their legal needs.
7 Law Firm Website Best Practices to Follow
There are many best practices to consider when creating and optimizing a website. If you follow best practices, your website will become a cost-effective form of driving new clients to your business. Below are seven essential things that your law firm’s website needs to ensure the website is helping your business grow.
1. Mobile-Friendly Website Functionality
Today in our digital world, your potential clients are using their mobile devices to search for answers to their legal questions. A mobile-optimized website is a vital element for any law firm’s website. This aspect refers to developing a website that responds to different screen sizes, platforms, and orientations. A solid mobile-friendly website means that anytime a user accesses your firm’s website on a smartphone, the website’s layout and functions automatically reformat to accommodate the devices used.
2. Fast Loading Speed
It can be highly frustrating for a user to wait for a webpage to load. Users are accessing content from all over the Internet and expects the content they want to engage with to populate quickly. If they don’t get it within seconds, they will abandon your law firm’s website and search elsewhere. Slow loading speed creates a negative user experience and ultimately leads to losing an opportunity to connect with a new lead. Webpage loading speed is a vital part of your firm’s website because it helps keep users engaged on your website.
3. Key Pages for Each Practice Area
Practice area pages are core pieces of law firm websites and with good reason. These key pages are your opportunity to engage an audience with a specific need and provide them with compelling, targeted information about how your law firm will handle their legal matters. They help you to show why you’re the right choice for their case. Suppose your practice area page contains a minimal amount of information. In that event, your website traffic can deplete, and potential clients will not recognize the value or authority your law firm can bring in their legal matters.
4. A Call to Action on Every Web Page
A call to action (CTA) is crucial for connecting with your target audience. The CTA tells visitors what step to take next. A CTA on a website is usually a button with text. Your CTA can direct potential clients to schedule an appointment or to your firm’s website’s “contact us” page. Without a CTA, you miss a critical opportunity for a lead to connect with your law firm on their legal needs.
5. A Contact Us Page
How are your potential clients contacting your law firm? If there is no clear contact us page, you’re missing an opportunity to engage with your next client. Users need to know how to get in touch with your law firm; including a contact page on your firm’s website ensures a potential client knows how to reach you. Your contact us page should include critical information like your email address, phone number, and mailing address.
6. Law Firm Blog
Blogs play a significant role in your law firm’s overall website optimization. Blogging offers your firm an advantage over your competitors. Your blogs showcase your firm as a thought leader and allow you to give a unique voice to your target audience and website. Blogs not only position your law firm as an authority on a subject, but a blog also optimizes your website for search engines by providing content that relates to searchable SEO keywords.
7. Testimonials and Attorney Bios
Testimonials and attorney bios give your website more personality. Positive reviews show potential leads that you can be trusted. Start by asking current clients who are pleased with your legal services if they are willing to write a testimonial for your website. You can also link to positive Yelp or Google reviews. For many websites, the about page is the most visited page. Attorney bios should be personable and a way for a potential client to understand your law firm better. These elements on a website positively showcase your law firm and leads to a potential client becoming your next client.
If your law firm is ready to update your existing website or start from scratch, Law As a Business (LAB) can help. We work with elder law and estate planning firms on all aspects of website development for your business. We can build a website from beginning to end with functional web solutions customized to meet your business goals.
Your website is your law firm’s online home.
Watch this recording as we share web design and engagement tips to ensure your website visitors can easily navigate and gain insight into your ability to solve their problems.