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the importance of your law firm's brand awareness

Branding is vital for all businesses. Whether you want it to be or not, your law firm is a brand and it is critical to continuously build your brand awareness. Your brand awareness efforts send a message to your potential clients about what your firm can offer. Stand out from the crowd.

Proper law firm branding is the first step, but continuing to boost your brand and build strong brand awareness can create a powerful reputation for your practice.

What is Brand Awareness?

Brand awareness is a measurement of recognition of a brand, product, or service among your audience. It’s a vital aspect of branding as it is indicative of how able your firm is to reach more of your target audience. Strong brand awareness is valuable for your firm when promoting your legal services, especially in the early stages of your law firm.

Law Practice Marketing 101 Guide 

What are the Benefits of Brand Awareness?

Brand awareness can have a tangible impact on your law firm’s performance. Building robust brand awareness for your business will impact many different areas of your law firm, from marketing efforts to design and so much more. Some benefits of brand awareness include:

Increased Trust

Brand awareness establishes trust with your law firm. When you put a face and brand name to your business, clients have an easier time trusting your law firm. Your brand awareness efforts connect your clientele to your firm’s brand and loyal clients can directly impact your firm’s revenue.

Better Brand Equity

Your firm’s brand equity measures your brand’s value. Brand equity is determined by assessing client experiences and their overall perception of your brand. Boosting your brand awareness and continually promoting positive experiences with your brand can increase your law firm’s brand equity over time.

Ability to Reach More of Your Target Audience

A primary key to successful marketing is to reach the right audience at the right time. Brand awareness plays a vital role not only in brand building but also in increasing your audience reach. Building brand awareness can increase your visibility with your target market by keeping your law firm top of mind when your audience thinks about their legal needs. Over time, strong brand awareness leads to stronger brand loyalty and brand associations with your law firm.

How to Build Brand Awareness?

It takes time to establish your law firm’s brand with your desired audience. Strong brand awareness results from employing multiple branding efforts over time that gain attention from your target audience. There are many tactics your law firm can utilize to build brand awareness to make a lasting impact. Some tactics include:

Give Your Brand a Personality

Giving your law firm a personality and defining a narrative that can connect with your target audience is a vital step for building your brand awareness. When you market your legal services with personality, you can’t help but boost your brand awareness because your brand will shine right through. Create an impact with your audience by showcasing what your law firm’s values and mission are in helping them with their legal matters.

Utilize Social Media Platforms

Social media platforms are a great place to showcase and build your brand awareness. Social media makes it simple to reshare content, which means one person can show your branded content to their network, opening up your brand to a new audience effortlessly. Your firm needs to stand out on social media with a clear message that can connect with existing and potential clients. Becoming a social influencer, especially in the legal industry, is a great way to build your law firm’s brand awareness.

Utilize Sharable Content

Making it easy for your audience to share your law firm’s content can help build your brand awareness. Content can include blog posts, sponsored content, videos, social media posts, or resource web pages. If your law firm makes it easy to post about your legal services, your audience will raise brand awareness for you by simply clicking “Share.”

Brand awareness allows your law firm to show your legal services to brand new audiences over time. Once you increase brand awareness, your firm will see an increase in your brand’s core business metrics.

At LAB Services, we can partner with your firm and play to your business’s strengths to create the best branding for your law business.

>>> Key Strategies for Marketing a New Practice Area <<<

Do you blog and use social media for your law firm? blogging and social media video

Blogging combined with social media can create a steady flow of visitors to your website and allow you to monitor the visitors to your website as you increase brand awareness. During the recording we discuss how blogging and social media work hand in hand to drive traffic to your website.

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