Edwin (Ed) Lee manages his own law practice in Houston, Texas, where he takes pride…
The legal landscape is competitive, and sometimes it is hard to stand out from the crowd in today’s busy digital world. While there are many marketing avenues your law firm can utilize to connect with your target audience, you may have difficulty deciding on the best action. Blogging can be a significant first step.
There are many benefits that blogging can provide for your business. Blogging brings value and trust to your target audience, boosts your SEO, and is an effective way to drive traffic to your website.
Blogging Brings Value to Your Readers
People enjoy reading blog content. Whether they’re seeking information to solve a problem, learn new facts, or just to be informed on specific topics, blogs are valuable to your firm’s clients and leads. If you want to engage with your target market and get them to listen to what you have to say, a blog is a great choice. Make sure to write blog posts on topics that your target audience finds most important regarding your practice areas.
Builds Trust and Thought Leadership
Blogging on relevant topics is an excellent way for your business to build trust and establish thought leadership. The key to creating trust with your law firm is to find ways to incorporate or mention your practice areas within your blog content that educates and shows your firm is an expert in the legal topic. When your firm creates highly relatable content that continues to add value to your readers, your business will become top of mind when it comes to providing help on those legal matters.
Boosts Your SEO
Blogs can play a key role in enhancing your search engine optimization (SEO). Every time your business posts a new blog, you add to the number of indexable pages that exist on your website, as well as utilizing more keywords. Every blog creates another opportunity for your brand to show up and rank on a search engine. Blogs also improve your opportunity to receive more inbound links, where other websites link back to your content. Inbound links improve your SEO and also increase your chances of being discovered by visitors on other sites.
Blogs Drive Traffic to Your Website
Over time, creating blogs will drive steady traffic to your law firm’s website. According to WordStream, 1 in 10 blogs are compounding. This means that organic search traffic for blogs continues to increase over time. The more consistent, valuable content that your firm publishes over time, the higher chance you will create a compounding blog post. Blogs can open multiple avenues for you to drive traffic back to your website. Posting your blog content on social media platforms also provides your firm with new opportunities to drive traffic back to your website.
Ready to start blogging? Law As a Business (LAB) Services can help. We work with elder law and estate planning firms on all aspects of content marketing, including specific practice area blogs for your business.
Take your SEO to the next level.
During this recorded webinar, you will learn what SEO means and the three most circulated myths about this mysterious but important service. You will learn about the fallacies spread about SEO and the truth about what you can do to help your potential clients find your website. We will take a look under the hood of websites, show you what to look for on your own law firm’s website and share some simple fixes to help its overall health and functionality.