Kevin P. Camden is the owner of Camden Law Office in Downers Grove, Illinois. His…
What can blogging do for your law firm? For legal professionals and law practices, consistently keeping your firm’s website up to date with new content is essential for staying ahead of the competition.
There are many marketing avenues your law firm can utilize to connect with your current clients and target audience, but blogging is a great first move to level up your law firm.
Blogging can boost your business in many ways. It helps your firm’s reputation, brand identity, client connections, online presence, and creates a foundation for social media.
Builds Your Firm’s Reputation
Reputation is everything in the legal industry. Blogging can help positively build your business’s reputation by establishing thought leadership and trust with relevant blog topics. The key to creating trust with your law firm is to find ways to incorporate or mention your practice areas within your blog content that educates and shows your law firm is a reputable source on a legal topic.
Establishes Brand Identity for Your Firm
Blogging builds your firm’s reputation, but it also establishes your firm’s brand identity in the legal field. The content you share in blogs can reflect your practice areas and how you can help potential clients navigate their legal matters. Blogs can help demonstrate your expertise. Writing blogs in an approachable language can help a reader connect with your brand and your legal expertise. When done right, a blog gives you the chance to not only convey information but engage with your target audience. Creating a connection with a potential client is one of the best things your law firm can do when establishing your brand identity.
Creates Connections with Your Clients
People enjoy reading blog content, and that includes your clients. Whether they’re seeking information to solve a problem, learn new facts, or just to be informed on specific topics, blogs are valuable to your firm’s clients and leads. If you want to engage with your clients and get them to listen to what you have to say, a blog is a great option. Make sure to write blog posts on topics that your target audience or clients will find most important regarding your practice areas.
Boosts Your Firm’s Online Presence and Website Traffic
The more consistent, valuable content your law firm publishes over time, the better opportunity you must grow your online presence and increase website traffic. Blogs can open multiple avenues for you to drive traffic back to your website. Posting your blog content on social media platforms also provides your firm with new opportunities to drive traffic back to your website. Your blog provides free, helpful information that can lead a potential client to your website, and your social media can boost your firm’s exposure to where your target audience frequently interacts online.
Power Your Firm’s Social Media Strategy
Today’s online community is booming with many different social media platforms, like Facebook, LinkedIn, Twitter, or email. A social media presence is essential for a law firm. Your firm’s blogging efforts boost your social media visibility and allow your followers to engage. Blog readers can share the web link in a post, tweet, or email to a friend who needs specific legal services, which grows your social network. A consistent social media strategy also helps your law firm’s search engine optimization (SEO) ranking and drives website traffic.
Ready to boost your business with blogging? Law As a Business (LAB) Services can help. We work with elder law and estate planning firms on all aspects of content marketing, including specific practice area blogs for your law firm.
Establish a successful website.
During the free recording, we’ll break down how to ensure your firm’s website is performing optimally and is getting a strong return on investment (ROI) from web marketing. From the hub of your marketing to the foundation of your lead management, your website is a critical part of your success.