- This event has passed.
The Do-it-Yourself Marketer: Tools to Manage Your Content Marketing Strategy
April 21, 2022 @ 3:00 pm - 3:45 pm EDT
Free Webinar: Thursday, April 21, 3:00-3:45 p.m. ET
Many small practices do not have an in-house marketing professional, and the marketing duties inevitably fall to the attorneys or legal support staff. Unfortunately, marketing was not taught at law school between civil procedure and contracts. Nevertheless, the attorneys and support staff in the firm are left to their own devices to create and implement marketing strategies. This can be a dizzying world for the untrained. We will explore tools and techniques to help those who are also responsible for the firm’s marketing.
Creating content is just one step in developing a successful strategic marketing plan. Knowing how to manage your law firm’s marketing efforts and deliver content in an effective and efficient manner is crucial and will help you see better results from your investment.
In this webinar, Kevin Zepf will share essential tools needed to plan, implement, and deliver your content to your target audience. He will also share best practices you should follow while building out your firm’s marketing strategy.
Who Should Attend: Attorneys and staff responsible for marketing the firm without the support of an in-house professional.
Get the Recording!
Creative Services Manager, Law As a Business Services
JIM WOLVERTON, J.D.
Director of Education, ElderCounsel