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3 Key Strategies for Marketing a New Practice Area
February 11, 2021 @ 12:00 pm - 1:00 pm EST
Free Webinar: Thursday, February 11, 12:00-1:00 p.m. ET
45 minute presentation, 15 minute question & answer
When you add a new practice area to your firm it is safe to say that nobody will hire you for those services unless they know you provide them. Without a marketing plan for the new practice area, you risk hearing a sentence no attorney wants to hear from a client EVER –“I didn’t know you did that, or I would have hired you.”
Many attorneys focus heavily on learning the law as they expand services but overlook the importance of an accompanying marketing strategy. The communication rollout is essential to produce the expected profit that motivated the expansion in the first place.
During this webinar you will learn:
- Three key marketing strategies to keep in mind as you add a new practice area.
- The elements of a new practice marketing strategy.
- A powerful planning tool for gaining new clients and adding an additional service for your current clients.
Who Should Attend: Attorneys and staff that work with firms that have recently expanded into new practices or are looking to do so in the future.
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LORI PULVERMACHER, MBA
Director of Business Solutions, LAB Services
JIM WOLVERTON, J.D.
Assistant Director of Education, ElderCounsel
Hilary Johnson, MBA
Director of Creative Services, LAB Services