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3 Key Strategies for Marketing a New Practice Area

February 11, 2021 @ 12:00 pm - 1:00 pm EST

3 Key Strategies for Marketing a New Practice Area

Free Webinar: Thursday, February 11, 12:00-1:00 p.m. ET
45 minute presentation, 15 minute question & answer

When you add a new practice area to your firm it is safe to say that nobody will hire you for those services unless they know you provide them. Without a marketing plan for the new practice area, you risk hearing a sentence no attorney wants to hear from a client EVER –“I didn’t know you did that, or I would have hired you.”

Many attorneys focus heavily on learning the law as they expand services but overlook the importance of an accompanying marketing strategy. The communication rollout is essential to produce the expected profit that motivated the expansion in the first place.

During this webinar you will learn:

  • Three key marketing strategies to keep in mind as you add a new practice area.
  • The elements of a new practice marketing strategy.
  • A powerful planning tool for gaining new clients and adding an additional service for your current clients.

Who Should Attend: Attorneys and staff that work with firms that have recently expanded into new practices or are looking to do so in the future.

Get the Recording!

The Speakers

lori pulvermacher

Director of Business Solutions, LAB Services

Jim Wolverton

Assistant Director of Education, ElderCounsel

Hilary Johnson

Hilary Johnson, MBA
Director of Creative Services, LAB Services


February 11, 2021
12:00 pm - 1:00 pm EST
Event Category:
Event Tags:


United States


Law As a Business
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