skip to Main Content
Loading Events

« All Events

  • This event has passed.


March 16, 2020 - March 18, 2020

Creating Events that Generate Revenue

About The Event

One of the best ways to generate new clients for your business is to host a seminar or event. You can attract referral sources, families and care facilities quickly and have a captive audience of ideal clients in front of you.

During this interactive workshop, you’ll learn how to put successful events together from beginning to end with a measurable ROI. You’ll get hands on training on how to create a compelling presentation, and how to conduct post-event outreach in a way that turns attendees to appointments. You’ll walk away armed with strategies and smart tips to help you plan and put on events in your community that bring new potential clients and referral sources face-to-face with you.

Attendees will leave the workshop with a “Law Firm Event Marketing Checklist” to help them efficiently plan lead attracting events and two PowerPoint Presentations to use at upcoming events.

The Speakers

Valerie Peterson

CEO ElderCounsel

Lesley Kenneally

Operations Manager

Jim Wolverton

Practice Solutions Advisor

Lori Pulvermacher

Practice Solutions Advisor

March 17, 9:00 a.m. – 6:00 p.m

09:00 – 09:15


09:15 – 10:15

Compelling Messages Bring Compelling Results
Educating potential clients and referral sources in your community is key to building a profitable law practice. This session will discuss how to avoid mistakes that result in very little response from attendees, and will start getting you focused on how to create a compelling presentation.

10:15 – 10:30


10:30 – 11:45

Finding Your Voice – The Importance of Storytelling
You have an important message to tell potential clients and referral sources in your community. This session will help you discover how to tell an effective story to engage the audience and turn attendees into future clients or referral sources.

11:45 – 01:00

Lunch (on your own)

01:00 – 02:00

Connecting With the Audience
Choosing a compelling message and delivering it with an effective story is a great start. But understanding how your attendees receive information and incorporating different learning methods into your presentation will ensure you make a connection with each member of the audience.

02:00 – 02:15


02:15 – 03:30

Putting it All Together – Avoiding Death By PowerPoint
You’ve learned how to choose a compelling message and how to deliver that message from the front of the room. But how do you create an engaging PowerPoint to support your message? We’ll discuss how to avoid “Death by PowerPoint” and provide hands on tips to create the best presentation possible.

03:30 – 03:45


03:45 – 05:00

Practice Makes Perfect
Attendees will work on putting their message into a PowerPoint presentation and will get immediate feedback from presenters and other attendees. Attendees will also break into small groups to start practicing their delivery of the presentation.

05:00 – 06:00

Adjourn and Happy Hour!

March 18, 9:00 a.m. – 4:00 p.m.

09:00 – 10:30

Let’s Do This!
Attendees will have the opportunity to present and receive valuable feedback.

10:30 – 10:45


10:45 – 11:45

Planning Your Next Event
What is the proper venue? Food or no food? What time of day is best? We will help you work through these questions and more.

11:45 – 01:00


01:00 – 02:00

Getting the Word out
How do you advertise your speaking engagement? Is email best? Radio? During this session we will answer these questions and more, and help you start a plan to effectively promote your event.

02:00 – 03:00

The Day of the Event
If only we could just show up and present! But set up, greeting, seating, AV and more have to be addressed. We’ll get you comfortable on how to expect the unexpected so your event will run smoothly.

03:00 – 03:15


03:15 – 04:00

Effective Follow Up
How will you follow up with attendees? How can they request follow up? We’ll explore these questions and more during this final session so you’ll be ready to go home with the confidence that you can create and plan a successful event!

Interested in sponsorship opportunities with ElderCounsel? Click here for more information.

Creating Events that Generate Revenue

March 17-18, 2020

Seats available at The LAB @ Denver
In-Person Event Location: The LAB @ Denver, 999 18th Street, Suite 1155 N, Denver, CO 80202

Webcast Requirements

Webcast Requirements

This workshop is not your traditional CLE with a lot of lecture and requires a great deal of participation from attendees. We highly recommend attending in-person if at all possible. If you opt to attend via live webcast, we ask that you prepare accordingly by following the guidelines below:

1.) Be prepared to share your webcam. This will allow attendees and presenters to see you and more easily interact with you during the event. If you do not have a webcam, below are a few suggestions with varying price points.

2.) Be sure your Internet speed will support streaming the workshop.

  • You must have an Internet connection with a minimum speed of 20 Mbps. We strongly recommend a wired connection. You may learn your speed at
  • A quiet place without interruptions
  • A working microphone
  • Google Chrome as your recommended browser
  • Close other applications and bandwidth heavy items such as cloud applications that require continuous syncing
  • Headphones are recommended for listening.

3.) If at all possible, make plans to participate from a location outside of your office. This event requires participation from attendees and if you are interrupted by work demands you (and other attendees) will not get the full benefit from the event and it will be disruptive for everyone.

4.) Come ready to participate, learn, and have fun!


The LAB @ Denver
999 18th Street, Suite 1155N
Denver, CO 80202 United States
+ Google Map