Now more than ever, we go online to search before purchasing products and services. When…
Whether you’ve realized it or not, your law firm’s website is an essential marketing tool. Several major and minor details make up your website’s design and development – including everything from the overall layout to the images used to how you invite people to contact your office.
Still, there may be some website elements that your firm is not utilizing the right way to bring in new business. If your law firm’s website lacks these five elements, visitors may miss an opportunity to connect with your business.
1. Responsive Design
Responsive web design is a vital element for any business’s website. This refers to designing and developing a website that responds to different screen sizes, platforms, and orientations of a website. Strong responsive design means that anytime a user accesses your website on any device, the website’s layout automatically resizes to accommodate the device being used. This element is critical because potential clients are no longer just looking up your law firm’s website on a desktop; they search for your information on their phone, tablets, and other types of screens. Without responsive web design, new clients who land on your website won’t bother to stay on your site if it doesn’t display correctly or isn’t easy to navigate on their device.
2. Content-Rich Practice Area Pages
Your law firm’s practice area pages are core pieces of content for your website, and with good reason. These web pages are your opportunity to engage an audience with a specific need and provide them with compelling, targeted information about how your firm will handle their legal matters. The practice area pages help show why you’re the right choice for their case. Suppose your practice area page contains a minimal amount of information or is poorly-designed. In that event, your website traffic can deplete, and potential clients will not recognize the value or authority your law firm can bring in their legal case.
3. On-Page SEO
Optimizing your website to appear in search engines, like Google or Bing, is a vital website element. The quality of the content on your website matters when creating an SEO-friendly website. Technical details on your firm’s page’s coding, written content, and design are all elements that sync with search engines to boost your firm’s visibility when a potential client searches for relevant keywords that connect to your practice areas.
4. An Effective Call to Action
A call to action (CTA) is vital for connecting with your users. The CTA, like the example pictured, tells your users what step to take next. A CTA on a website is usually formatted as a button with text. Your CTA can direct a potential lead to schedule an appointment or to the “contact us” page of your website. Your website’s CTA should always be easy to find and prominent, where a web user’s eyes are likely to gravitate towards on-screen. Your CTA should also match your law firm’s overall web design. The size, color, and font should all correspond with other design elements. Without a CTA on your law firm’s website, you miss a critical opportunity for a lead to connect with your law firm on their legal needs.
5. Blogging Strategy
Continuing to add content to your website with a blogging strategy has many benefits for your law firm. Blogs can play a significant role in your firm’s overall marketing content strategy. Blogging offers your firm an advantage over your competitors as a thought leader on your blog topics, and it allows you to give a unique voice to your target audience and your website. Blogs not only position your law firm as an authority on a subject, but a blog also optimizes your website for search engines by providing content that relates to searchable SEO keywords. Additionally, your blog is a marketing tool that can be utilized on more than just your website. Your firm can post blogs on your social media pages and create email content promoting your blogs, which all can link back to your website.
Implementing these five elements on your law firm’s website not only improves your user experience with potential clients but can also give you a competitive edge over your competitors.
If your law firm is ready to update your existing website or start from scratch, Law As a Business (LAB) Services can help. We work with elder law and estate planning firms on all aspects of website development for your business. We can build a website from beginning to end with functional web solutions customized to meet your business goals.
Download your free website checklist!
Whether you’ve got a working website or not, it’s important to make sure you’re hitting the mark so that you’re attracting and converting web traffic visitors. If your website isn’t working as a lead generator for your law firm, then utilize the checklist for great starting points to turn your website into a lead generator.