Everything works hand-in-hand
Thanks to the Internet and social media, your marketing efforts now have a much greater — and more measurable — reach. While marketing messages used to be relegated to print ads (with no guarantee that the prospective clients you were targeting would see them), they can now be targeted and measured to gauge penetration and efficacy.
The Internet offers a platform to market to your prospects in a less obtrusive way, by meeting them where they are. With more and more people using the Internet to research topics of interest, attorneys can use their knowledge base to inform and educate those who are seeking information.
All of these digital marketing strategies work hand in hand to help you grow and nurture your contacts and referral sources.