With a special interest in technology, Ed is always looking for innovative ways to make his practice more efficient and connect with new and existing clients. LAB offers unique business solutions he could take advantage of to better market his practice without compromising on his values. Ed says, “Working with LAB, I’m able to toss out ideas on key concepts for marketing content. I know the legal content and could do it myself, but Law As a Business is able to put it together and bring it to life in a way that consistently matches my brand, addresses all the key concepts, and saves me time.”

Situation

During the 2020 election, California voters approved Proposition 19 ("Prop 13"). For many California property owners, this law shift led to significant property tax changes that went into effect in February 2021. California property owners needed to be quickly proactive and change their estate planning documents to avoid the higher property taxes that would take effect very soon.

Process

LAB Services worked with Snyder Law on a niche marketing campaign to inform leads and clients of the Proposition 19 impact and offer a legal solution to save property owners from higher property taxes in the future.

We first created a Proposition 19 eBook that provided leads and clients information on the law change in exchange for their email and phone number. We then added the Proposition 19 eBook to Snyder Law’s website and began promoting the eBook with multiple blog posts and through a targeted. Facebook ad campaign. We nurtured leads and clients that downloaded the eBook with multiple follow-up emails that included a call-to-action to schedule an appointment with Snyder Law.