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Business Card Basics for Lawyers

In today’s digital world, you may wonder if there is still a need for physical marketing collateral, such as business cards. Even though we rely heavily on our online platforms, we still need tangible ways to direct people to our online platforms. A well-designed business card with the necessary information provides potential clients with an easy way to remember you and contact your law firm online or by phone.

Benefits of Business Cards

A business card is an easy way to quickly convey your contact information and what you do. It works well for potential clients who are less tech-savvy and may not be comfortable with smartphones and vCards. Having business cards that tie into your overall marketing strategy helps build brand awareness.

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What Your Business Card Should Include

Your business card should have some key information to tie into your brand identity.

  1. Your law firm’s logo should be on your business card. Your unique logo is an excellent way to help clients and potential clients immediately identify your firm’s digital and tangible assets.
  2. If your law firm’s name is not part of your logo, it should be included on your business card. Your firm’s name is an additional way for people to remember you and what you do.
  3. To avoid miscommunication, make sure the name on your card is the same name on your license to practice law.
  4. Your contact information should include your law firm’s phone number, office address, email address, and website address.
  5. Providing the areas of law you practice helps potential clients know if you might be the right lawyer for their legal needs.
  6. If you have a short tagline or mission statement, you may want to include it on your business card.
  7. Add a call to action, such as a QR code that links to your firm’s website or a phrase such as, “Contact us for your lifetime planning needs.”

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Business Card Ethics

As you design your business card, make sure it complies with the ethics of legal business cards. The ethics vary depending on the jurisdiction, but here are some things to consider:

  • All information on your business card should be accurate and straightforward to avoid being misleading.
  • If you want to say you are an expert in an area, you need to be certified as an expert in that area and be able to say so on marketing materials.
  • As mentioned above, you should use the name that appears on your license to practice law.
  • Make sure your office location is in the jurisdiction where you are licensed to practice law. This can be especially relevant for attorneys who work remotely.
  • Don’t put anything on your business card that can’t be proven, such as “the best elder law attorney in the country.”

Help with Marketing

Creating a cohesive brand image and marketing campaign can be challenging when juggling the responsibilities of running a law firm. Hiring a law firm-focused marketing agency, such as Law As a Business (LAB), will help your firm with its branding and marketing initiatives. You’ll be able to focus on your legal practice while ensuring your firm has a solid presence in your area. In addition to business cards, other print materials can be created, such as brochures, flyers, and letterhead. These marketing materials remind potential clients of your firm and services after speaking engagements and presentations. They may also be left with referral partners to hand to their clients in need of legal services.

key elements to improving your prospect pipelineCreate a better experience for prospects!
Initial consultations should not be the beginning of your potential clients’ journey. Rather, the consult should be the culmination of a thoughtfully structured process that leads to an attorney-client relationship. During this video, you will learn easy to apply insights that will change how people are introduced to the legal solutions you provide to your community and increase your bottom line.

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