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how to fit blogging into your content marketing strategy

Your law firm’s blogs should be a key pillar in your overall content marketing strategy. Why? Search dominates online traffic for your firm, and blogging is one of the best ways to get a higher search ranking for your law firm.

When done well, blog content creates brand equity, meaning your law firm’s brand becomes more and more valuable and recognizable over time as you continue to create valuable blog content. The more your firm can educate your audience, the more your brand will gain a reputation as a thought leader in the legal field.

Before you start blogging, your law firm needs to consider some crucial elements to ensure your blogging efforts are consistent with your overall content strategy.

4 Blog Elements that Help Your Content Marketing Strategy

Blogging can have a driving force in your law firm’s content marketing strategy. You need to understand a few vital elements of blogging and create a plan for your law firm’s blogging content to get started. Some steps include:

1. Understand Your Target Audience

Your target audience represents your ideal client based on research and data from your law firm’s current client database. It’s vital to understand your target audience and how your law firm’s legal services can address their legal needs. Once you have established your target audience, your firm can utilize blogs to educate and inform your audience on legal services to meet their needs.

Tip to Get More Clients and Referrals 

2. Align Your Blogging with Business Goals

Your law firm’s content marketing strategy should start with setting your firm’s business goals. Your law firm can set goals like improving brand awareness, boosting revenue, increasing conversions, or building trust with potential clients. Once your law firm has set goals in mind, your blog content can align with these goals. For example, if your firm’s goal is to build trust, writing informative and educational blogs can help achieve that goal.

3. Create SEO-friendly Blogs

A crucial element of blogging is to write quality and valuable content that connects to your target audience. Your content marketing strategy should include improving your SEO ranking, and blogging has the power to do that for your business. Your law firm’s blogs should include keyword research and SEO-friendly writing that leads to a higher ranking.

4. Post and Promote Your Content

Today’s online community is booming with many different shareable platforms, like Facebook, LinkedIn, Twitter, or email. Posting blogs on your website and resharing on your firm’s social media profiles creates an opportunity to boost your content marketing strategy. Your law firm’s website and social media platforms are a natural avenue for client engagement and allow new visitors to engage with content relevant to their legal needs.

>>> Blogging and Social Media: The Digital Marketing Combination <<<

If your law firm is ready to start blogging, LAB Services can help. We work with elder law and estate planning firms on all aspects of content marketing, including SEO-friendly legal blogs for your business.

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During this recorded webinar, we discuss the pros and cons of using different presenting platforms to host engaging presentations. We’ll discuss the technology that can help you succeed and areas of caution. This is a great opportunity to learn different options for planning events to bring in new clients and increase business.