Even with all of the digital marketing options available today, most law firms still rely…
If your law firm has a marketing strategy that gathers new leads, implementing a nurturing email campaign can be beneficial. Nurturing campaigns implement a strategy that fosters relationships with your prospect through a series of automated emails.
Nurturing emails are a great way to grow your business because they take your potential clients on a path that helps positively influence their behavior and perception of your business. Launching a nurturing email campaign can have many benefits for your law practice.
Let’s dive into the benefits.
1. Establish Immediate Communications
Creating and maintaining a solid line of communications is vital for nurturing your firm’s leads. The sooner your firm can engage with a lead, the better chance you have to develop a relationship with your contact. According to a HubSpot study, as leads age, the response rate can decline, and the opportunity to connect decreases as well. Continuous email communication with your leads will keep your firm top of mind and, over time, grow your relationship with leads.
2. Maintain and Grow a Relationship
According to a Genious.com study, 66% of consumers indicated “consistent and relevant communication provided by both sales and marketing organizations” is crucial in choosing a business. Establishing and maintaining an automated nurturing email campaign will allow your firm to stay relevant and grow relationships with leads. This relationship can increase the likelihood of converting a lead into your next client.
3. Establish Thought Leadership
It takes time to build trust with a lead but providing leads with clearly communicated quality content is a significant first step toward your firm establishing thought leadership. It is less likely that a lead conversion will come from just visiting your firm’s website. A nurturing email campaign creates an opportunity to show a lead over time that you are an expert in your field and can help with their legal matters.
4. Increase Engagement
Nurturing email campaigns are a great way to increase engagement with leads. Your leads have already made a move to interact with your law firm, and nurturing emails allow your firm to remind them about your legal services. If a lead has stopped interacting, implementing a new nurturing email campaign can be a great tactic to reengage your established leads.
5. Turn Leads into Your Next Client
Your firm’s potential clients want to feel appreciated, and a nurturing email campaign tells them that they are appreciated, and your law firm wants to stay connected. Emails give businesses direct access to leads that can boost awareness, improve business growth, and turn a lead into new clients. Communicating and building thought leadership is achievable with a robust nurturing email campaign for your law firm.
If you’re ready to implement a nurturing email campaign for your law firm, Law As A Business (LAB) Services can help. We work with elder law and estate planning firms on all aspects of email marketing to help your firm connect with your next client.
Learn how to create a effective email campaign.
During this recorded webinar, we will discuss some preliminary steps you’ll need to accomplish before getting started with a full blown email campaign. We will cover how to efficiently store contact information, utilize common email programs, and write compelling copy.